July 8, 2003
MELBOURNE, Florida, July 8, 2003 -- Mactive Inc. and Competent Technologies, Inc. have formed a partnership to offer a new set of products to streamline electronic submissions from phone calls, faxes, emails and ftp sites into Mactive’s AdBase suite of products.
This set of communication and workflow products will compliment and enhance Mactive’s AdBase product line by automating and centralizing the intake, translation, routing and storage of electronic communication including faxes, email and phone calls. This new offering is an updated, customized and expanded version of the encompass© software currently installed at over 20 newspapers in the United States.
“This partnership will be a huge advantage to our customers, giving them options for enhancing and streamlining their data acquisition, workflow and storage,” said Steve Roessler, Vice President of Marketing for Mactive Inc. “We become the only advertising vendor in the industry to have a fully integrated workflow for web submissions, faxes, email, phone calls and content from ftp sites.”
The core product line consists of AdBase Fax to automate the processing of faxes, AdBase Email to manage email plus attachments, and AdBase FTP which automates the processing of ads from services such as ClassifiedsPlus. Receipt confirmation can be automatically sent to the initiator. All submissions are kept in a centralized, secure SQL database for company-wide access. AdBase Workflow is a visual workflow tool for streamlining the routing and management of attachments such as photos and display ads.
An Interactive Voice Response component, AdBase IVR, will process incoming phone calls based on spoken or selected responses to questions and instructions.
“We are very pleased to be working with a company as well respected and forward thinking as Mactive,” said Karl Costenbader, President and Chief Technology Officer of Competent Technologies, Inc. “It is an excellent fit with the current AdBase product offering.”
Mactive Inc. provides innovative products that enable publishers to control their advertising revenues. The Mactive solution provides a truly integrated advertising system serving small to large newspapers as well as magazines. Located in Melbourne, Florida, Mactive Inc. is a wholly owned subsidiary of Fusio of Helsingborg, Sweden, a company that currently employs more than 150 employees worldwide. Fusio also has subsidiaries in Sweden, Norway and Germany and has systems installed at over 150 sites. In addition to AdBase, Fusio offers complementary products that provide solutions for editorial, circulation and distribution